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COVID Accelerates Use of Digital Print in Packaging to $21.1 Billion in 2021: Smithers

Print volumes for digital print in packaging rose by 20.8% across 2019-2020.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Through 2020 and into 2021, inkjet and electrophotography printing has secured new markets in labels and packaging. Data from the new Smithers report, “The Future of Digital Print for Packaging to 2026,” shows total value for this will reach $21.1 billion in 2021. This is in line with existing trends, as run lengths have decreased and print quality on inkjet presses has risen; but the market has received a specific boost from the COVID-19 pandemic. As normal supply and consumer purchasing patte...

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